This beauty brand is on a mission to diversify the clean beauty industry. LYS is a US-based company with a range of cosmetic products and accessories. LYS is the first black-owned Sephora clean makeup brand and they are really passionate about sustainability and the environment. Find out more about them here .

LYS got in touch with us after seeing our work on social media. They were already using 3d/CGI motion assets in their marketing campaigns but wanted to add ‘real’ product videos to their asset library and found our fresh/experimental approach to be what they were looking for.

Brief:
1- Create 2x promotional product videos of two products for their upcoming launch
2- Create product images to support the campaign rollout
3- Full creative control with only their brand deck as a guide for the look and feel