Curl HQ, a specialist curly hair salon in Zurich, needed a product video to complement the launch of their new haircare line. They wanted to highlight the transformation process, showcase the end result, and bring the beauty of their products to life.

Brief:
1- Create a hero campaign video that showcases the two new products.
2- Showcase the natural ingredients of the products
3- Utilise a model to highlight the end result and transformation of the curls after using the products
4- Create two short format videos for use on instagram stories from the main video footage.